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How LLMs Work
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Alex · Tuesday, 4:00 PM
"Kate asked: 'How does ChatGPT actually work?' Alex put down his mouse."
To optimize for AI-powered search, you need to understand how an LLM reads text.
How LLMs See Your Site
What Is an LLM
A Large Language Model is a neural network trained on massive amounts of text. It doesn't "know" facts — it predicts the next word based on patterns.
What Matters for SEO
- Structure — LLMs process text with clear headings and paragraphs better
- Context — answer questions fully, not just stuff the keyword in a heading
- Originality — LLMs don't value rewritten content; original data, research, experience matter
- Mentions — if other sites link to you, LLMs treat you as an authority
Rule: write for humans, structure for machines. If a good editor can easily read the article — AI will understand it too.
🎮 Test yourself: answer the question in the task!
Lesson Task
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