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FREE
+45 XP
SEO KPIs & Reporting
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Alex at the meeting
"The director asks: 'How's SEO doing?' Saying 'rankings improved' gets a nod and nothing more. Saying 'SEO delivered 340 conversions worth $24,000 in revenue' โ now you're having a budget conversation."
๐ SEO KPIs โ key performance indicators that link SEO work to business outcomes.
The SEO Metrics Pyramid
| Level | Metrics | Audience |
|---|---|---|
| ๐ Business | Revenue, leads, ROI from organic | CEO, investor |
| ๐ Marketing | Traffic, conversions, CPA from organic | CMO, marketer |
| ๐ง SEO | Rankings, indexation, CTR, Core Web Vitals | SEO specialist |
Top-5 SEO KPIs for Monthly Reporting
- Organic traffic (GA4) โ month-over-month and year-over-year dynamics
- Visibility / Share of Voice โ impression share for target queries
- Organic conversions โ GA4, goals or events
- Indexed pages (GSC Coverage) โ growth or decline
- Average CTR (GSC Performance) โ snippet effectiveness
SEO Report Formula:
1. What changed (traffic, conversions)
2. Why it changed (updates, work done)
3. What was done during the period
4. What's planned next
1. What changed (traffic, conversions)
2. Why it changed (updates, work done)
3. What was done during the period
4. What's planned next
๐ฏ Rule: always compare to the same period last year โ this removes seasonal noise.
๐ฎ Test yourself: match each SEO metric to what it measures.
Lesson Task
Test your knowledge and earn +20 XP