Task: SEO KPIs and Reporting

Average position is the average of the site’s topmost position over impressions, and trends in impressions and clicks are better than position alone "Visibility" and Share of Voice are standard Search Console metrics Clicks in Search Console and sessions in GA4 are counted differently, so trends are compared, not exact numbers Growth in the number of indexed pages always means improvement Google names seasonality among the causes of traffic drops, so it is better to compare with similar periods