SEO Term Definition
Podcast SEO
Optimizing podcast content and show notes to rank in podcast directories and search engines.
Reviewed by Alexander Yarovenko · Updated: 2026-07-03
What Is Podcast SEO?
Podcast SEO involves optimising podcast episodes and their associated web content to improve discoverability on podcast platforms (Spotify, Apple Podcasts) and in standard search engine results. The goal is to attract new listeners through search.
Podcast Platform Optimisation
- Show title: Include your primary keyword naturally
- Show description: Write 300–500 words with relevant keywords
- Episode titles: Treat like article titles — clear, keyword-rich, clickable
- Episode descriptions: Summarise the episode; include the guest name and key topics
- Categories: Choose the most specific applicable category
Web / Google SEO for Podcasts
- Publish a dedicated episode page with full show notes
- Include a transcript (improves crawlability and accessibility)
- Add PodcastEpisode schema markup
- Target keywords in the episode page title tag and H1
- Build internal links from related blog posts to episode pages
Content Strategy
The highest-traffic podcast pages often have in-depth written show notes that stand alone as a resource, not just bullet points. Treat each episode page as a mini blog post optimised for the episode's core topic.