SEO Term Definition
Local Keyword Research
The process of finding search queries that include geographic modifiers or local intent relevant to a specific area.
Reviewed by Alexander Yarovenko · Updated: 2026-07-03
What Is Local Keyword Research?
Local keyword research identifies search queries with geographic modifiers ("dentist in Chicago") or local intent (searches implying the user wants a nearby result). These keywords are essential for businesses targeting customers in a specific location.
Types of Local Keywords
- Explicit geo-modifiers: "plumber London", "best pizza New York"
- Implicit local intent: "emergency dentist" (user expects local results)
- "Near me" queries: "car wash near me"
- Neighbourhood/district terms: "coffee shop Shoreditch"
Research Process
- Start with core service/product keywords
- Add location modifiers: city, district, region, "near me"
- Use Google Keyword Planner with location targeting
- Check Google Search Console for existing local queries
- Review Google Maps for category terms and competitor names
Using Local Keywords
Incorporate local keywords into your Google Business Profile, location pages, meta titles, headings, and NAP (name, address, phone) data. Create separate landing pages for each service area you target.