SEO Term Definition
Digital PR
Using public relations techniques online to earn high-authority editorial backlinks and brand mentions.
Reviewed by Alexander Yarovenko · Updated: 2026-07-03
What Is Digital PR?
Digital PR is the practice of using online public relations strategies — press releases, data-driven stories, expert commentary, and creative campaigns — to earn editorial coverage, brand mentions, and high-authority backlinks from news sites, magazines, and authoritative blogs.
Digital PR vs. Traditional Link Building
| Approach | Digital PR | Traditional Link Building |
|---|---|---|
| Method | Newsworthy story pitches | Outreach to website owners |
| Link quality | Very high (national media) | Variable |
| Scalability | Lower (creative-intensive) | Higher (template-driven) |
| Brand benefit | High visibility, trust | Limited beyond SEO |
Common Digital PR Formats
- Original research: Surveys, data studies, industry reports
- Expert commentary: Providing quotes to journalists (HARO / Connectively)
- Reactive PR: Newsjacking — commenting on trending stories
- Creative campaigns: Interactive tools, visualisations, stunts
Measuring Digital PR
Track coverage mentions, domain authority of linking sites, referral traffic from placements, and branded search volume uplift. Use a tool like Ahrefs to monitor new backlinks from campaigns.