SEO Term Definition
AMP Pages
Accelerated Mobile Pages — a framework for creating ultra-fast mobile web pages endorsed by Google.
Reviewed by Alexander Yarovenko · Updated: 2026-07-03
What Are AMP Pages?
Accelerated Mobile Pages (AMP) is an open-source HTML framework originally created by Google to enable near-instant loading of mobile web pages. AMP pages use a restricted subset of HTML, a custom JavaScript library, and Google's AMP Cache for delivery.
AMP Architecture
- AMP HTML: Standard HTML with restrictions (no custom JS, limited forms)
- AMP JS: Manages resource loading and asynchronous rendering
- AMP Cache: Google's CDN pre-renders and caches AMP pages for instant delivery
SEO Implications
- AMP pages historically qualified for the Top Stories carousel (now open to non-AMP with good CWV)
- AMP can dramatically improve mobile page speed scores
- Canonical relationship: the AMP page should point to the canonical non-AMP version
- Maintain consistent content between AMP and non-AMP versions
Current Status
Google removed the AMP requirement for Top Stories in 2021. Today, pages meeting Core Web Vitals thresholds can qualify regardless of AMP. Many publishers are moving away from AMP due to its development overhead and URL attribution issues. AMP remains useful for very high-traffic news sites where milliseconds matter.