Headings & Content Structure

📋

Reader opens a page

"Text without headings is a wall. I'll scan the page in 5 seconds. If it's unclear what it's about — I'll close it and go to a competitor."

📌 Content structure — how text is organized on a page: headings (H1–H6), paragraphs, lists, tables. Good structure helps both users and search robots understand the information hierarchy.

Heading Hierarchy

Tag	Role	Usage
`H1`	Main page topic	Once, with the primary keyword
`H2`	Article sections	Multiple, with LSI keywords
`H3`	Subsections	As needed
`H4–H6`	Detail level	Rarely, for complex material

Semantic Markup and CSS

Google can read CSS and understands the visual hierarchy of a page. Use correct semantic HTML tags: <article>, <section>, <nav>, <main>. These give additional context about the content structure.

Content Uniqueness and Depth

Signs of quality content per Google:

☐ Fully answers the user's question
☐ Contains original data, examples, opinions
☐ Written by an expert (demonstrates E-E-A-T)
☐ Updated and current
☐ Not duplicated from other site pages
☐ Structured — easy to scan visually

🧑‍💻

Alex analyzes a page

"Two H1 tags on the page, H2 comes after H4 — the structure is broken. Google reads this as incoherent. Fix the hierarchy and the page starts to clearly 'tell' its topic."

🎯 Important: content must be unique across the entire internet, not just your site. Copy-pasting others' text, even paraphrased, is a low-quality signal to search algorithms.

🎮 Test yourself: how many H1 tags should a page have?

🎯

Lesson Task

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