Task: Diagnosing a Traffic Drop

To tell seasonality, choose the last 16 months in the report and compare with the same period last year A drop is always caused by one of four causes: an update, technology, content or competitors If impressions stayed the same but clicks dropped, the title and snippet may not be the best or other sites may have a more appealing rich result The best measure of success during a drop is the absolute position of a query To tell whether only your site dropped or the whole web, check the queries in Google Trends