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FREE
+40 XP
SEO Learning & Community
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Alex reads two SEO blogs
"Blog A: 'Keywords in alt tags are the #1 ranking factor!' Blog B: 'We ran a test on 10,000 pages โ alt tags have minimal impact.' Who to believe?"
๐ How to learn SEO โ critically evaluate sources, distinguish opinions from evidence, and track official Google updates. SEO is full of contradictory advice โ filtering skills matter more than the amount you've read.
Source Reliability Hierarchy
| Level | Source | Reliability |
|---|---|---|
| ๐ฅ | Official Google documentation, Google Search Central blog | Maximum |
| ๐ฅ | Data-backed research (Ahrefs, Semrush, Backlinko) | High |
| ๐ฅ | Case studies with specific metrics | Medium |
| โ ๏ธ | Opinions and "best practices" without data | Low |
Where to Follow SEO
- Google Search Central Blog โ official updates
- Google Search Central on YouTube โ videos with John Mueller and the team
- Search Engine Roundtable โ update news aggregator
- X/Twitter โ Gary Illyes, John Mueller, Danny Sullivan
- Your own experiments โ the most reliable source for your site
๐ฏ Core principle: the best SEO is the one who asks "is there data?" for every piece of advice. Test on your own site โ what works for others won't necessarily work for you.
๐ฎ Test yourself: what's the best way to verify an SEO tip from the internet?
Lesson Task
Test your knowledge and earn +20 XP