Task: Privacy and Analytics: GDPR, Consent and Consent Mode

When consent is denied, tags in consent mode do not store cookies but send cookieless pings to Google with a minimum of information Behavioral modeling is enabled for any GA4 property as soon as Consent Mode is turned on A GDPR fine for infringing the conditions for consent is up to EUR 20 million or up to 4% of worldwide annual turnover, whichever is higher CCPA, like GDPR, requires explicit prior consent before any data collection Consent mode does not provide a consent banner: it interacts with your consent management platform