Free SEO Traffic Analysis Tools (GA4 + GSC)
Combine Google Analytics 4 and Search Console data to understand how organic traffic converts into leads and sales.
What is SEO traffic analysis
GSC shows how many users came from search. GA4 shows what they did next. Combining these two sources gives you the complete picture: from search query to conversion.
Many SEO professionals only look at rankings and traffic, ignoring user behaviour. But a page with 1,000 visits and 0.1% conversion needs a different strategy than one with 100 visits and 5% conversion.
Our traffic analysis tools (coming soon) will help you find high-traffic pages with low conversion — the most promising optimisation opportunities.
Frequently Asked Questions
Why combine GA4 and GSC?
GSC provides search data (queries, positions, CTR), GA4 provides behavioural data (time on site, conversions, scroll depth). Together they show the full user journey from search to purchase.
What is engagement rate in GA4?
Engagement rate is the share of sessions where the user interacted with the page (scroll, click, 10+ seconds). It replaces the bounce rate metric from Universal Analytics.
How do I find pages with conversion potential?
Look for pages with high organic traffic and low engagement rate or conversion rate. They already attract the right audience but fail to convert.