Free AI SEO Tools
Optimise for generative search: check your presence in AI Overviews, find entity gaps and content opportunities.
What is AI SEO
AI SEO is optimisation for the new type of search results: Google AI Overviews (formerly SGE). Users can now get answers directly on the search page without visiting a site. Appearing in an AI Overview is a new source of visibility.
The key to appearing in AI Overviews is rich entity coverage and clear, structured answers to user questions. Our AI Answer Coverage tool (coming soon) will check how well your pages meet these requirements.
Entity Gap and Content Gap Finder will help you identify topics and entities that competitors cover better — a direct path to improving rankings in both classic and generative search.
Frequently Asked Questions
What are Google AI Overviews?
AI Overviews are blocks at the top of search results where Google generates a summary answer from multiple sources. Appearing there can provide significant additional visibility.
How do I optimise for AI Overviews?
Create clear, structured answers to specific questions, use lists and headings, and build topical authority through E-E-A-T signals.
What is an entity gap?
An entity gap is the difference between entities mentioned by competitors and those on your page. Closing this gap improves topical completeness and helps Google's algorithm understand your content.